TRUE AUSSIE VIDEOS
You could use a lot of words to describe True Aussie…genuine, passionate, trustworthy. But our name says it all. True Aussie? Truly Australian. With wide-open spaces, rich and protected pastures - Australia is the ideal home to produce the best red meat in the world. Held to the highest standards, Australian red meat is unbeatable on safety and quality - so there's pure enjoyment from every bite. From our shores to over 100 countries, True Aussie is about sharing the best quality red meat with the world. Our produce is grown from proud farmers taught through generations, processed by the best, and transferred to trusted suppliers. Now the entire world can taste the greatest red meat produced on the planet. Our food, your table, Truly Australian.
The Australian red meat and livestock industry has set the ambitious target to be Carbon Neutral by 2030 (CN30). What does CN30 mean? By 2030, Australian beef, lamb and goat production, including lot feeding and meat processing, will make no net release of greenhouse gas (GHG) emissions into the atmosphere. The red meat and livestock industry is on the front foot, proactively taking action and aims to maintain or improve long-term productivity and herd numbers while striving to deliver zero net emissions.